V2EX = way to explore
V2EX 是一个关于分享和探索的地方
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PRO

A new way to publish and promote your work on V2EX.

Create multiple illustrated formats and destination links for your work, and display them on the V2EX homepage and the right side of every content page (this slot replaced the external ad system V2EX used previously, and is now exclusively for PRO members).

Impression weight is determined by the top-up amount over the past 365 days.

Features
 ›   Multiple display formats: plain text, 260x200 thumbnail+text, 500x120 banner, 500x500+text+Call-to-Action button
 ›   Fixed and controllable cost
 ›   Available once your total top-up reaches $20
Weight Algorithm Example
  • Alice tops up 200, creates 2 campaigns
  • Bob tops up 600, creates 3 campaigns
  • Total top-up across all PRO members: 200 + 600 = 800

Formula

Weight of a single campaign

\[w = \frac{\text{member top-up amount} \div \text{member campaign count}}{\text{total top-up of all PRO members}}\]

Applying the formula

Member Per-campaign weight Per-campaign impression share
Alice 200 ÷ 2 = 100 100 ÷ 800 = 12.5%
Bob 600 ÷ 3 = 200 200 ÷ 800 = 25%

Result:

  • Each Alice campaign takes 12.5%
  • Each Bob campaign takes 25%
  • Verification: 2 × 12.5% + 3 × 25% = 100%
Getting Started
PRO Member Extra Features
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